Why organic /

Because we can't do otherwise. Conventional cotton is the most intensely sprayed mass production crop in the world. Our tshirts are made with the best quality 100% organic cotton grown free of dangerous pesticides, herbicides and synthetic fertilizers. Our cotton is cultivated in Turkey, from family-owned farms and manufactured in Treviso, Italy, by ALI organic wear, a family run business that was the first one to be certified organic in Italy by AIAB.

Choose organic for the environment

Cotton accounts for 16% of global insecticide releases - more than any other single crop. Organic farming bans artificial fertilizers which pollute our waters. Organic farmers fertilize their fields by rotating their crops, using composted manure, and planting crops which naturally feed nitrogen to the soil.

Choose organic for the animals killed from pesticides

At least 67 million birds and an estimated six million to 14 million fish are killed each year from pesticides often used in the cultivation of conventional cotton. Organic farms have 44 per cent more birds in fields and more than five times as many wild plants.

Choose organic for local farmers and their children

Between and 3% of agricultural workers worldwide suffer from acute pesticide poisoning with at least 1 million requiring hospitalization each year, according to a report prepared jointly for the FAO, UNEP and WHO. These figures equate to between 25million and 77million agricultural workers worldwide. Despite being particularly vulnerable to poisoning, child labourers throughout the world risk exposure to hazardous pesticides through participation in cotton production. In India and Uzbekistan children are directly involved in cotton pesticide application. While in Pakistan, Egypt, and Central Asia child labourers work in cotton fields either during or following the spraying season. Children are also often the first victims of pesticide poisonings, even if they do not participate to spraying, due to the proximity of their homes to cotton fields, or because of the re-use of empty pesticide containers. Organic cotton is often grown on independent and family-owned farms, so buying organic products helps support these farmers both domestically and abroad.